Social Media Marketing • Campaign Execution
Goethe-Institut Ghana
Client
Goethe-Institut Ghana
Category
Social Media Marketing • Campaign Execution
Date
2021
THE CHALLENGE
Goethe-Institut is the Federal Republic of Germany’s cultural institute, active worldwide. They promote the study of German abroad and encourage international cultural exchange. Goethe-Institut Ghana celebrated its 60th Anniversary in October 2021 and wanted to execute a social media campaign as part of its anniversary activity to drive:
- Website visits
- Newsletter subscribers
- Social Media followers
- Online community engagement
WHAT WE DID
- Delivered a social media marketing audit, a social media campaign plan, content creation and campaign execution.
- The 4 week campaign focused on showcasing the Institute through the years, including its people – humanising the brand. Using artists who have previously worked with the Institute for social media takeovers and lives, and a social media art competition for the online community.
RESULTS
- Total Campaign reach 186,359
- +21,053% increase in organic reach
- +431% increase in social media engagement
- Follower Growth +9%
