Event Marketing
Goethe-Institut Ghana:
60 Years of Cultural Exchange
Challenge
Goethe-Institut is the Federal Republic of Germany’s cultural institute, active worldwide. They promote the study of German abroad and encourage international cultural exchange. Goethe-Institut Ghana celebrated its 60th Anniversary in October 2021 and wanted to execute a social media campaign as part of its anniversary activity to drive:
What We Did
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Audit & Execution
Delivered a full social media marketing audit followed by a 4-week campaign focused on humanizing the brand legacy.
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Humanizing the Legacy
Featured the people behind the institute and leveraged takeovers from artists historically associated with Goethe-Institut.
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Creative Participation
Launched a social media art competition for the online community to drive creative participation and brand affinity.
Results
186k+
Total Campaign Reach
+21,053%
Organic Reach Increase
+431%
Engagement Boost
+9%
Follower Growth
